National Survey Data Indicates Men and Women Are Similar Behind the Wheel in Action but Not as Much in Perception

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Jul 14, 2010
National Survey Data Indicates Men and Women Are Similar Behind the Wheel in Action but Not as Much in Perception

SUNNYVALE, CA, Jul 14, 2010 (MARKETWIRE via COMTEX News Network) -- Results of a new TeleNav (NASDAQ: TNAV) survey of US drivers* indicate that while men and women may be very different in a number of ways, they have many similarities when it comes to getting behind the wheel. From views of their biggest driving pet peeves to texting while driving, both genders reported having similar habits on the road. However, the survey results also suggest that while their actions on the road may be similar, men and women have very different perceptions of which gender rules the road.

Survey results indicate:

--  Men Claim "King of the Road" Status . . . Women Beg to Differ -- When
    asked which gender is the better driver, 40 percent of male
    respondents indicated they think males are better drivers than
    females. Only two percent of males indicated that females are the
    better driving sex while 58 percent thought that gender plays no role
    in driving ability. Female respondents had a different opinion of the
    better driver debate. Only four percent of women indicated males are
    the better drivers. Interestingly, just seven percent of female
    respondents think that women are better drivers. Nearly 90 percent of
    females indicated that gender plays no role in driving ability.


--  No Matter the Sex, We All Like to Text -- While both sexes agreed that
    texting while driving should be illegal (89 percent of both men and
    women), it seems that neither men nor women are fully practicing what
    they preach. Nearly 25 percent of both male and female respondents
    reported sending at least one text message while driving per week. Men
    seem to be the most heavy texters with 36 percent of those who text
    while driving indicating they send an average of seven or more texts
    per week while on the road. In contrast, only 23 percent of women
    admitted to texting as frequently.


--  (Road) Rules Are Meant to be Broken -- Results indicate that posted
    speed limits may merely be viewed as "suggestions" as more than
    two-thirds of both men and women drivers reported having a
    predetermined range of speed they feel is acceptable to drive over the
    posted speed limit. Of those who reported having an acceptable
    speeding range, the majority of both men and women indicated their
    acceptable range is between 1-5 mph. However, more men than women (47
    percent vs. 38 percent) indicated that speed ranges of 6 mph or more
    over the speed limit are acceptable.


    It seems both sexes have been fairly successful at avoiding the long
    arm of the law while on the road. Eighty-nine percent of women and 83
    percent of men reported having a clean driving record in the past two
    years with no speeding or traffic tickets.


--  We Can All Use a Little Guidance (Some More than Others) -- Nearly
    one-quarter of female respondents reported that they are not confident
    in their own sense of direction. In contrast, only nine percent of
    male respondents lack confidence in their sense of direction.
    Ironically, even though they feel they have a better sense of
    direction, more men than women depend on GPS technology to guide them
    to a location. Fifty-eight percent of male respondents reported having
    used GPS to guide them on their way while only 48 percent of women
    have tapped the power of satellite guidance.


--  It's all the (road) rage -- It appears that neither male nor female
    drivers are angels when they hit the open road. Nearly half of all
    respondents reported having made a rude/crude gesture, such as showing
    their middle finger, to another driver in their lifetime. Of the 50
    percent of male drivers who have shown their displeasure toward
    another driver, 16 percent admitted to doing this at least once a week
    compared to just eight percent of females. And what if "flipping the
    bird" isn't enough? Forty-one percent of women and 43 percent of men
    reported using their vehicle's horn to express displeasure at an
    action made by another driver.



What driving no-no's do respondents feel warrant a honk of the horn? The top-three worst offenses include:

1.  Cutting off another vehicle when changing lanes
2.  Tail-gating or following too closely
3.  Not using signals to turn or change lanes

Responses indicate that anger on the road isn't always displayed toward other drivers. More than half of respondents, 55 percent of both men and women, reported having had an argument with a significant other while driving. The most common reason, reported by both men and women, was one partner accusing the other of being a bad driver.

For additional findings, information and images, please visit http://www.telenav.com/about/driving-behavior/.

* The survey sample consisted of 502 (251 male/251 female) US drivers. Responses were collected during the week of June 14, 2010.

About TeleNav, Inc. TeleNav, Inc. is a leading provider of consumer location-based services (LBS), enterprise LBS and automotive LBS. TeleNav's solutions provide consumers, wireless service providers, enterprises and automakers with location-specific, real-time, personalized services such as GPS navigation, local search, mobile advertising, mobile commerce, location tracking and workflow automation. TeleNav's technology is available across more than 500 types of mobile phones, all major mobile phone operating systems and a broad range of wireless network protocols. TeleNav's service providers and partners include Alltel, AT&T, Bell Mobility, Boost Mobile, China Mobile, Ford Motor Company, NII Holdings, Rogers, Sprint Nextel, T-Mobile UK, T-Mobile USA, Telcel, Verizon Wireless and Vivo Brazil.

For more information on TeleNav, please visit www.telenav.com. Follow TeleNav on Twitter at www.twitter.com/telenav or on Facebook at www.facebook.com/telenav

Copyright 2010 TeleNav, Inc. All Rights Reserved.

"TeleNav," the TeleNav logo, and "telenav.com" are registered and unregistered trademarks and/or service marks of TeleNav, Inc. Unless otherwise noted, all other trademarks, service marks, and logos used in this press release are the trademarks, service marks or logos of their respective owners.

TNAV-C

Media Contacts:
Todd Witkemper
TeleNav, Inc.
toddw@telenav.com
408-990-1216

Mark Burfeind
TeleNav, Inc.
markb@telenav.com
425-368-3522

Investor Relations:
Cynthia Hiponia
The Blueshirt Group (for TeleNav)
408.990.1265
IR@telenav.com


SOURCE: TeleNav, Inc.

mailto:toddw@telenav.com
mailto:markb@telenav.com
mailto:IR@telenav.com

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